LOS ANGELES, CA – January 12, 2009: Pacific Pavingstone Inc., (http://www.pacificpavingstone.com) one of the largest paving stone driveway, patio, pool deck and walkway installation companies in Southern California, has released its expansion plans for the New Year. In face of the recession, the company intends to increase promotional efforts and install more paving stone driveways, pool decks, patios and walkways than in any previous year. That’s a star-high goal but absolutely doable, according to Pacific Pavingstone marketing executives. With several campaigns having recently been approved by management, the company will launch its marketing blitz with postcards, print ads, and a robust online marketing campaign. Greater Los Angeles and surrounding areas are already familiar with the company’s custom paving stone driveways with barely a neighborhood which hasn’t been touched by a Pacific Pavingstone creation. From the Pacific Palisades to Pasadena, Malibu to Orange County, homes are dotted throughout the Southland with paving stone driveways and pool decks custom made by Pacific Pavingstone’s in-house team of professional landscape designers and craftsmen. The goal, then, for 2009 is to substantially increase the number of homes in these areas that are graced with a paving stone walkway, patio, driveway and pool deck. Sources tell us that these promotional efforts are practically guaranteed to pay off, since whenever the company increases its marketing efforts and reduces overhead and operating costs, the result is unprecedented expansion. Even in a slow economy, with the right promotion and earnest efforts to deliver stellar quality, the formula for success is, as one Pacific Pavingstone employee put it, “a no-brainer.” Furthermore, Pacific Pavingstone will be debuting new designs and pavers this year to further increase their product offering. These additions will be available for viewing in their catalogs and at their showroom, the Pacific Outdoor Living Design Center in La Crescent, California. Visitors are welcome to pop in without an appointment and just look around and ask the experienced staff questions and advice. Also on hand is a wide range of ponds, streams and waterfalls, since Pacific Pavingstone’s sister company is California Waterscapes, the largest provider of water installations in Southern California.
In the words of Terry Morrill, founder and CEO of Pacific Pavingstone, “We are excited about the prospects of the new year and what it will hold for all of us and the community. And don’t forget that a custom paving stone driveway, patio, pool deck or walkway is only going to increase the value of your home in these unsecure economic times. The logic is sound and in some cases our installations are valued at double the initial investment. You really can’t beat that. In any event, here’s to a prosperous New Year for all!” Terry Morrill also owns California Waterscapes (http://www.californiawaterscapes.com), which designs and installs ponds, streams and waterfalls around the Los Angeles area. Pacific Paving Stone has twice been included on the Inc 500 list of fastest growing companies, and this year was included on the Inc 5000 list and recently won The Angie’s List Award for Superior Service.
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